Who is it for?
Half of Scotland's population live within one hour's drive of Kinross. Thus the immediate catchment area is home to approx 2.75m people. The ASK theme and focus has no equivalent in the vicinity.
It will attract:-
- Families with children under 16
- School coach parties (term time)
- Aviators, aviation & space enthusiasts, hobbyists. astronomers
- Events, exhibitions, product launches, gala dinners, workshops and private parties
- Local residents + VFR guests and passing motorists
Because Perthshire, Fife, Edinburgh, and Stirling are already highly successful tourist destinations, ASK will be ideally positioned to add value to the visitor experience around those destinations. The Loch Leven area is growing in popularity as a destination in its own right, with visitors to the likes of the Loch Leven Heritage Trail, the Kinross golf courses, RSPB Loch Leven and Loch Leven's Larder being key to its appeal. However there are few indoor venues and ASK will offer an exciting and interesting all weather option. Dwell time will increase and the tourism potential of the Loch Leven destination will be enhanced. Edinburgh airport is less than half an hour away. Coach parties pass along the adjacent M90 and cruise passengers disembarking for a day trip from the terminals on the river Forth will find that ASK is only a short drive away.
Local airsports participants will be reached directly through their flying clubs/schools. Wider market penetration will come through database contact mining (eg Light Aircraft Association members) plus features, articles and advertisements in special interest magazines (eg "Pilot").
Dundee Business School ("DBS") at Abertay University have independently researched the market and visitor number potential. A copy of the full (43 page) DBS report is available upon request.
ASK projections assume 50,000 visitors in the first year and that compound growth of 10%pa will be achieved in the ensuing years as the attraction gains recognition and market penetration. By way of comparison, Dundee Science Centre and the National Museum of Flight both achieve around 70k and Glasgow Science Centre hosts around 350k visitors each year.